
Automakers looking for a famous face in support of their cars often turn to movie stars or pop stars, but Nissan’s marketing tactics for their JUKE UK is slightly different. 22-year-old Bonita Norris, the youngest woman to climb Everest is the face of a baby crossover style radically. Bonita “shows the qualities respected by Nissan and characterize the new JUKE” . . . .
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