It appears that California has a bit of a cash flow issue, and so that you can develop up their bank accounts, the state might be open to letting corporations buy space on license plates. This is no joke – a bill by a Senator Curren Price has introduced Senate Bill 1453 that could have cars carrying electronic license plates that allow for ads. All that’s left is for it to be passed by the Assembly, which would commission a study of electronic license plates as a feasible means for marketing.
“We’re giving the Department of Motor Vehicles the leeway to investigate the technology, conduct some tests, and come back having a recommendation to the legislature,” said Price.
Plates is going to be located for the back of the car, and advertisements would only be shown if the vehicle hasn’t been moving for a few seconds – so who knows, maybe California drivers are going to be subjected to more red lights in an attempt for advertisers to obtain their money’s worth.
No word on how much these corporations will need to pony up to advertise within the license plates as of yet. When the bill does pass via its final stage, the California DMV will start to study digital electronic license plate technologies.
For all you speeders and red-light runners, you’re not off the hook. The cops will still be able to run your plates. “The license number is always visible in the corner,” stated Price. “Even when it is marketing about an event coming up, or even a non-profit organization, or even a public service activity, the numbers are still visible (on the license plate).”