Isuzu Motors and Mitsubishi Corporation earlier announced the establishment of a joint venture called the Isuzu Automotive Europe GmbH (IAE). According to the automakers, the newly-founded system is aimed at expanding sales in Europe. This could be done by increasing the operational efficiency and strengthening the sales framework in the given territory. IAE’s initial capitalization is 2. 4 million euro . . . .
Read Entire Article »Scion’s Appeal Aimed at Gen Y
Several automotive brands have tried to lure the hip and the young. But so far, no other brand has done it better than Scion. The gusto of capturing the heart of the generation Y is just one of the strategies of Scion, a division of Toyota Motor Corp. Scion, which was created in 2003, flaunts the youngest customer base that . . . .
Read Entire Article »Ford F-150 Surviving Despite Stiff Competition
Ford’s F-Series has become the world’s most popular pickup but despite the newest and best F-150 lineup, the competition seems to be gaining on them. Take for instance the 2007 Chevrolet Silverado which was awarded North American Truck of the Year and Toyota’s Tundra which rumbles up from a new plant in the heart of truck country Texas, which is . . . .
Read Entire Article »Detroit Auto Show Defends Its Perch
Rivals are trying to snatch Detroit’s title as the perch to the nation’s most important auto show. The first attack arrived when William Jeanes, an auto columnist, wrote a column in the industry bible Automotive News declaring that Chicago, not Detroit, should hold the title. The Chicago Auto Show promptly sent a reprint of the April article to media around . . . .
Read Entire Article »Volvo Outlines Growth Plans Amid Sale Rumors
Fredrik Arp, the president and CEO of Volvo Car Corporation, is not affected by the intensifying rumors about the potential sale of the Swedish automaker along with its Premier Automotive Group (PAG) siblings – Jaguar and Land Rover. Amid rumors, the automaker is outlining growth plans to boost its global sales. When asked if Volvo had a long-term future with . . . .
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