Bankruptcy, reduced sales, plant closings and other bad news afflicting the Detroit 3 have provided cover for Toyota, which is awash in bad news than it has seen in his striking success story.

Today the company is announcing its biggest recall ever, the latest in a series of missions under-reported-steps, and misfortune.

For example:

New vehicle registrations from April to June, Toyota fell by 41.3% … a decline exceeded only by Chrysler. GM was better (-34.5%), while Ford (-21.9%) and Hyundai (-18%) weathered the storm quite well in comparison. This is according to new data analyzed by Experian, a research company in the automobile.

Ford threatens to overtake Toyota brand loyalty according to a new report analyzing the 2nd quarter of this year. While Ford, Hyundai and Nissan have had an increase over last year … Toyota has declined over the same period.

Year to date Toyota has seen its market share fall by almost one percent, while Ford is more than one point. Its popular Toyota Corolla lost a quarter of its market share in the second quarter, while its Tundra pickup truck lost more than half.

He faces demands Paice, a leading patent holder hybrids, claiming patent infringement and seeking a block on all imports of new Prius. The company has won 3 of past 5 defendants against Toyota. One of the company’s ex-house lawyers has filed a lawsuit claiming Toyota plaintiff withheld evidence in 300 cases of overturning, and now the plaintiffs are trying to get reopened. In his defense, Toyota calls the lawsuit lawyer discontent happy, which is probable violation of attorney-client privilege.

Competitive opportunities opened long-suffering rivals who have seen the success of Toyota giant smooth deployment of more than 30 years.

However, Toyota is taking its new challenges to bed. Will begin an advertising campaign unprecedented $ 1 billion between now and the end of the year trying to restore its image while supporting the bullets and falling sales and market share.

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